Mexican firm Lux Pirotecnia, S.A de C.V. set to deliver passion and sensual pleasures during fireworks competition performance tonight at La Ronde

MONTREAL, July 6 /CNW Telbec/ - Competing for the first time in the
International des Feux Loto-Québec presented by TELUS, Mexican firm Lux Pirotecnia, S.A de C.V. will put all its pyrotechnics mastery to work to enchant Montrealers with a presentation entitled CHOCOLATE this evening at La Ronde starting at 10 p.m.

Delivering a blend of fiery-hot passion and sensual pleasures, the
performance will provide many moments of pure delight as it salutes chocolate, a key element of Latin America's precious heritage. Presenting richly textured traditional and modern rhythms, Lux Pirotecnia, S.A de C.V. intends to dazzle the tens of thousands of spectators assembled with a typically Mexican
performance featuring smooth and mariachi-style musical selections.

The firm first of all chose 10 musical pieces that will faithfully
reflect Mexico's culture. Creating a symbiosis with this soundtrack will be Mexico's national colours - greens, whites and reds - along with set pieces in the form of giant-size images, portraits and designs illustrating a part of Mexican history. Specially designed comets will also be used, as well as various types of nautical pieces. One portion of the show, evoking a Mexican fiesta, will be fast-paced, while another portion will have a soft, romantic feel to it. A surprise finale comprising artfully selected pieces and music is
certain to astonish fireworks enthusiasts.

Founded in 1993, Lux Pirotecnia, S.A de C.V. spent close to six months preparing CHOCOLATE. "The ideas for our entry in the Montreal pyrotechnics art competition started taking shape in my head more than two years ago," explained Jorge Marquez, the young firm's founder and designer. The company has made a name for itself in the industry with performances at such major events as the Carnaval de Mazatlan and the 2006 competition in Vancouver.

Source: CNW/La Ronde.

To this press release, I want to add that the interview with the designer available on the official website of L'International des Feux Loto-Québec (1) provides some interesting facts about the show. The Mexican crew is made of eight people and three of them are specialists of setup pieces. So we can expect several large setup pieces tonight. The music will be Mexican, with some popular adaptations. However, we don't have any explanation about the link between "Chocolate" and the pyromusical concept.

Fred

(1) Speaking of the official website, it is a shame that it remains largely unfunctional as this 6- or 7-week event is on going. Also, I think that many people are disappointed that the soundtrack is no longer available on the official website before each display. In the Internet era, a website is a major component of any marketing strategy.

Hi Fred,

From the looks of things, I have a feeling that this will be a wonderful, creative and strongly traditional display. The soundtrack and theme are also certainly there to accompany that, too, but I'm hoping that the music will be nicely chosen to allow for good transitions between pieces in terms of pace, much like what was witnessed with the prior displays we've seen. Though the theme is indeed unique, I just find it to be a little too general, which can possibly lead to some possible redundancy in some parts of the show, but that's just my interpretation.

Other than that, it's good to see this site running again.

Trav.