The press conference to announce the 27th edition of the Montreal International Fireworks competition was held today at La Ronde.
In a first, body-painted models were used to represent the eight themes of this year’s competing displays. Four models were used with each side of the model representing one of the themes. Update: thanks to Martyne Gagnon for providing these photos of the theme. 
A new feature this year will be the appearance of celebrity judges, in addition to the usual popular jury of 19. Each display will have a different celebrity, and they will publish their account of the display they witnessed by video which will be published on the official website the day after the display.
The Celebrities are
- June 25th: Hockey Player Steve Bégin
- July 2nd: Journalist Dominic Arpin
- July 9th: Comedienne Jacynthe René
- July 13th: Author India Desjardins
- July 16th: Rock band Random Radio
- July 20th: Athlete Chantale Petitclerc
- July 23rd: Star trainer Josée Lavigueur
- July 27th: Comedienne Guylaine Tremblay
- July 30th: Rock band Random Radio
Also announced were 50% discounts on second tickets will be available in July. Quoting from the press release:
From July 9 to 19, L’International des Feux Loto presented by TELUS, in collaboration with SAQ, will team up with La Vitrineto enable fireworks fans to purchase reserved seating at 50% discount when they purchase a seat at the regular price (visitors must be 1.37 metres or 54 inches and taller). An explosive offer available only at the La Vitrine Counter