Here are my thoughts...
First thing is don't let the numbers decieve you. There are in fact thousands who click on the site. If there is a rise on the competition season it means they are interested. For the off season you can bet there are countless choreographers who are reading how previous companies competed so that they too can compete properly, use ideas, or study of what not to do.
This website is in fact a very valuable tool. I remember Paul saying that video could replace his reports and all he'd have to do is sit back and give his opinions. Though I agree I also disagree. Paul has taught many Pyro's the terminologies used in displays. He has to fight and find the words for what he sees in the sky. This is problematic as the world all describes things differently. Though video would give use nuances that Paul might have missed he is in fact writting most of them down which is easier to study (for our own displays) than watching hundreds of hours of video.
I started a website not so long ago called
www.PyroPlanet.com I'm very proud to have half the visitors that Paul has on his website yet it's very young. I thought that most of my visitors were robots and spammers and so I put in blocks to keep my numbers 'real'. Well it still got me concerned... until I attend firework conventions. You'd be surprised how many people say "hey I love your website". (when they know it's you that is) Paul has experienced this at every competition he attends, and if he were to travel to USA he'd get it a million times more.
I've talked to fellow Pyro's and some say they are amazed at the amount of time it takes to even write in the forum. They personally don't have time to do so, and no time to read them. (I'm sure if it's about them they would.)
There is many good reports written in the forum.
So my ideas are as follows:
1) Provide a guide on competiting, generally and specifically in La Ronde. Have other writters contribute and make it a collaborative effort. Perhaps start a members only Wiki.
2) Design a Montreal-Fireworks logo and brand the name. Put it on a t-shirt and sell it to 'support the website'. You could have things like "I watched the best competition in the world and all I got was this t-shirt, which I had to pay for!"
3) Invite more writters for other competitions. This may sound easy but in fact no one feels confident to do so. You may find 2 or 3 and that may be enough to open it up to more types of competition.
4) Invite the other reporters on the forum to write their reports side-by-side to Pauls. Use the forum as a place to discuss the displays but keep the reports in the competition page.
5) Create a list of music used in every year of the competition. Perhaps go back and mark off the number of times it was used. Or how many trophies it got. We have enough people on here to make the project happen.
6) Sell seasonal t-shirts of the competition. These can be done digitally through Cafepress (does decent printing as I bought a shirt) It could be made a month in advance so we can all buy our t-shirts and wear them at the competitions. The deal could be if you see someone wearing one say hi to them. Or we could get companies to give us free stuff and anyone wearing the t-shirt would get a freebie (if seen)
7) Cross promote through other websites. Fred and I make sure PyroPlanet competition reports link back to here. There are many other sites.
8) Realize the site is bigger than you think.
9) You can sign up another Sponsor of the site who is not in Canada. That way there are no conflicts.
10) Comment on the above ideas! (I had to make it to 10)
Thanks,
Bill